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Marketing Tips 101
Building a Super Basic Website
The most important things to remember when designing and building a marketing
website are functionality, a pleasing non-offensive appearance and simple navigation.
A marketing website should have a consistent
look about it--your header/logo at the top of every page, including your intro blurb.
Surfers don't necessarily start with the home page.
Ideally, one should be able to get
to every page from every page--at least back to the home page,
which of course has all links. Surfers absolutely hate having to hunt
and search for info often giving up in frustration if they
have to do too much of it. As a rule of thumb, each page should have a Navigation
Panel on either side of the page that appears in the same place on each page.
And
this is a biggie! A line of type should be no wider than about 56 characters, roughly twice the
length of the alphabet. Haven't you noticed that you never spend much time on those sites that
force you to read like you're watching a tennis match or scroll back and forth horizontally?
Now before you get all excited about building a web site, take
a deep breath! If you haven't learned HTML or don't have a web editor,
there are plenty of ways to get around it.
1.
Follow this link to a great tutorial.
2.
Follow this link to choose from a fantastic f r e e Template Gallery.
Don't rush! Invest the time and energy NOW designing, formatting and organizing your page format. You'll save a lot time in the long run.
Be sure to add that introduction/personal blurb at the head of each page. Let people know that you are a real person. We've all
seen enough of those stamped out splash pages with someone's photo on the side promising a fortune. Think about your content.
Surfers want information along with a little entertainment. So follow your interests, there are bound to be others. If you invest
the time and energy now, at the beginning, chances are that a lot of your work in the future will be copy, paste.
As you continue to work, ideas will start flowing, and you'll want to add more pages to your website. If you've invested the time in the beginning,
implementation of your new ideas for content will be a lot easier and take a lot less time. Enjoy!
To your success,
Paula Gaon
Next Post: "What the heck is CTC?"
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