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Marketing Tips 101
What The Heck Is CTC?
The biggest challenge in NetMarketing is keeping your focus. There are always distractions, on the Web that will steal your attention from the matter at hand, lead you down a garden path, bog you down or lead you down yet another winding path and at the end of the day, you've surfed a lot of sites, probably read about a lot of programs and opportunities, but haven't accomplished anything and probably can't remember what it was you started out to do or why. Sound familiar? Take heart, many of us have surfed that long winding path to nowhere in particular.
After more than a few "Down the Garden Path Sessions", it occured to me that I badly needed a system of organizing/categorizing the tasks of NetMarketing-enter CTC: Content, Traffic, and Communication. These divisions just popped into my head one day, never heard them from any "SuperGurus" or experts, and they are working beautifully. Before I even sit down at the computer, I decide which of CTC to focus on and which tasks I intend to accomplish. The real beauty of this system is the fact that if you start to feel bogged down in a task or area, why not switch to another. There's no rule that says you have to only work one area a day. But it is a good idea to keep a list in a notebook or journal. The satisfaction alone of scratching out completed tasks on a list is worth the effort of writing things down.
Below are a few notes on each of the three CTC. Yes you guessed it, there will be other posts on this subject.
Content
Content, the subjects you decide to write about, WHAT you decide to market or advertise, is probably the most personal of CTC. No expert or Guru can dictate what's best. We've seen those claims that promise to reveal what surfers and NetMarketers really want, but frankly I don't believe them. Trying to define what surfers or any other group for that matter wants is far from being an exact science where everything can be measured and defined. The richest and most successful couple that I've ever known put it best: "There's no accounting for the human factor." Opinions, and whims are ever changing. So market what interests YOU. There are sure to be others who are interested or will become interested. And the most important thing to remember: Give the surfer content-information and some entertainment. Nobody wants a site of all advertising. Would you watch TV if it was only commercials?
Traffic
Now here's the biggie! It goes without saying that wonderful content is not worth much if nobody knows about it. Traffic, hits to your site, will make or break your NetMarketing business. And it's always that old battle between time and money. Has anybody ever figured it out? By now there may even be doctoral thesis on the subject. Needless to say, more about this on in the next post.
Communication
Communication is just a fancy way of saying keep in touch with people-downlines, people who have signed up under you in programs; members, those who have signed up from your website to get an occasional newsletter; and participation in business social networking groups and forums. And please, remember to keep in touch with family and friends aside from NetMarketing!
Whew! Enough already, time for a break from the keyboard.
To your success,
Paula Gaon
Next Post: "Getting That Big Bad Traffic To You Sites"
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